If you are running a company and mostly you cater to a B2C Market, Branding your company is something you cannot avoid. You need to sell and getting your product visible is one of the quickest ways to make your customer get hands on your product. The next step obviously comes with the quality and the differentiating technique you have used to keep up your Brand loyalty. However the first step always needs to be right.
Major Companies having Deep Pockets, do not hesitate putting in extra efforts to make their Brand visible hence building up their Brand Equity. However, at the end of the day a rank from agencies label the Brands of how influential they really are. What determines who goes ahead in the ranks and who gets the second place. Is it the Money Spent in getting your Brand Visible or is it the Global Reach of your Brand or how many people actually relate to your Product.
Apart from your Brand, being the Market Leader in your Domain, if you come to consider the above three in most of the cases of the world a right mix of three is needed. It is very much possible that you haven’t spent as much as your neighbor Brand did and still manage to edge ahead of it in the competition.
As per Forbes, Apple spent around $933 M to advertise itself which is comparatively lot lesser than some of the other brands which made it to the list. Apple did not go out for heavy advertising to build its Brand Value. In fact a lot of time, Apple Products sell in the market as the customers are influenced by the Brand Value it offers.
Firstly, a Brand if recognized by the customer, it definitely has a value. Now the more number of people in its target audience, recognizing the Brand, Higher the Brand Value goes. Now, this can be done by advertising and positioning. However just Advertising the Brand, might definitely get you awareness but Customer Experience is the other thing that makes a difference to your Value.
In Many cases, it is possible that a Brand does not spend much on Advertising, however the Experience or Image it creates in the minds of its audience is very positive. For Instance, TATA Group in India. The major Brand Value of TATA is derived by the experience of Products it has given to its customers over the years that people in India believe in it without giving a second thought.
What does your Brand Communicate?? What does the customer think of your Brand, when they see it. McDonald!!! Does it give an image of Burger?? Yes it does, but that is when you are really hungry, else you mostly either think of Ronald the Joker or the line ‘ I M Loving It!!!’. It produces an image of a good time with Family or Friends. The positive feel it induces among the Individuals. McDonald majorly caters to Middle Class Demographics though there is no hard bound rule to that. McDonald over the years is known by every individual in the country it caters. However, what the line ‘I M Loving It’ does or Ronald gives you to take home is that when you come to McD, you will just love it. It does not talk of the quality of food its offering you, the affordable price which obviously will add to the experience but the major pulling point is ‘You will Love It’.
It is built in such a way that the audience relates to it. Experts somewhere believe that Audience relating to your brand is the most important factor. McDonald sometime ago categorized its major target audience as Middle Class Youth. Every part of its Campaign was built basing on the relationship it can build with its target audience.
However, it is not always Advertising and relating the brand to your audience is what will do the trick. If McDonald would have done all these but its products or services would not have complimented the audience they are trying to gather. McDonald would have just been a recognized Brand over the world. The Brand Value would not have been leveraged.
So, it is not just your Ad Campaigns but understanding entire about the target audience you want to gather and of course a mix of all other attributes of Global Reach, how much did you advertise gives your Brand the upper hand. None of these can be missed while you plan how your Brand should reach the audiences.
An Introduction to Vibeium:
Vibeium Consultancy evolves from the idea where E World stands as the next biggest place after your regular TV Commercial Space where maximum Visibility is attained. With Social Media sites like Facebook soaring with nearly 1.11 Billion and twitter with a 500 Million People using the site every month, it has a near to biggest potential to make your Brand Visible. However, it is important to understand the term of Target Audience, the Brand is trying to gather. Facebook allows the option of choosing in their Adverts to choose the audience the Brand wants to reach out to. It definitely does make your Brand reach the Customer’s Eye but how to convert that Visibility Quotient to increase your Brand Equity or Value is where the real effort and Strategy should be focused on.
Companies today have always an assigned quota for Digitally Marketing their Product from the Total Funds assigned to their Marketing Campaigns. So much has been discussed and talked of Social Media Marketing and SEO Options and their benefits.
Vibeium as a E Consulting Firm acts and concentrates on the strategies which Brands should follow to reach its desired target. A company might be big or small but not necessarily to reach its desired audience, Huge Expenditures are needed. A Multi National might not need to spend Huge Bucks to mark its presence. It might use the free resources available and it is very much possible it reaches more audience than by Paid Advertising.
We work from Implementation to Results. We work from bringing your Brand up on the internet to making it visible to your audience. It might be Google, Facebook or twitter or may be a combination of all including mix of other ingredients like Blogspots or SEO which make your Brand Visible. Let Vibeium figure it out and align with your strategy. Let Vibeium execute it while you concentrate on other core competencies of your firm.
Let Vibeium bring your Brand to the eyes of regular users of the E World.
Vibeium, as a team believes in working on the key priorities of our Customer’s business and insights. We bring ideas to life and optimize solutions for implementations. We look forward to provide the best in terms of designs and services, keeping in mind the Customer’s Business Model and the type of target Audience.
Out of Box thinking, proactive technological advancements and building flexible Business Processes is what we seek. We believe in transparency and keeping status of Projects clear at every stage of its Development and Implementation. Placing customer first is instilled in our value systems. Bringing forward the best resources with innovations, we help you succeed in the changing Business Environment.
Our ultimate objective is helping you with greater Online Market exposure, a strong search engine presence, a qualitative content and a larger return on your investment. Simply stated, we bring ideas and originality together so that your business is visually attractive, dynamically presented and effectively optimized.
- – Added product offerings including consulting, SEO, PPC, social media marketing, content marketing and conversion optimization.
- – Keep your customers
- – More revenue.
Only Web Designing and SEO isn’t a one-size fits all package and that’s why we offer a consultative, customized solution. Do you need high quality back links that point to your site? We do that. Do you need help optimizing your site for conversion? We do that too. How about high-quality content to engage your audience and draw in new potential customers? We do that. In fact, there’s not much we don’t do when it comes to internet marketing.
Vibeium constantly focuses on renewing its offerings and putting forward the best in technology and innovation to the world. Innovate, Optimize and Deliver being Vibeium’s Motto, we constantly work towards it and these are small details which make us stand out from our competition. Vibeium prides itself having a Creative and Technical team that excels not only in their work profile but also constantly tries to keep itself on the edge with the happenings in the other corners of its Endeavours. Fusion of creativeness and technical skills is what we believe can serve best, in this ever changing and competitive race to the top.
We understand ‘Differentiation’ catches the eye but to make it linger in the mind, ‘Uniqueness’ is inevitable. Every business has all these traits but the expertise lies in bringing out that particular brand of uniqueness. That’s where we come in picture. Our main objective is to bring out what is best in our clients and project them in such a way that every individual’s attention is focused on them.
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